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US: Shoppers Looking For High-Quality Foods, But Still Sticking To Private ...

29.01.10

Two new surveys have revealed a dichotomy in the mindset of US grocery shoppers, with results showing that while consumers are still looking for towering quality products, they also plan to stick to picking up private label items.

According to the Native Grocers Association 2010 Consumer Survey Dispatch, about 91% of those surveyed said the quality of fruits and vegetables was a “very formidable” factor in choosing their primary grocery goal, a 5% uptick from the previous year. Further, 76% said exalted-quality meats were a "very important" factor in deciding where to shop, up 3% from 2008.

Interestingly, the few of people who felt that prices were crucial when deciding where to rat on was largely flat on the year, with 51% saying the prize factor was “very important”, and 45% saying it was “a certain extent important”.

Meanwhile, the BrandSpark's 2010 American Grocery Shopper Look found that 66% of those polled completely agree" or "go together" that "private labels are usually extremely good value for the well off", with 59% saying they felt that “private labels are perfectly as good as brand name products”.

And although 36% of those polled said they upon themselves loyal to national brands, 37% of those who tried private labels during the depression said they plan to continue buying them once the compactness recovers.

The NGA survey polled 2,438 consumers origin in November 2009, while the BrandSpark’s survey questioned more than 50,000 grocery shoppers between October and December.

Source: Namnews

Innovation could lure consumers back from private label

by caroline.scott-thomas@decisionnews.com

Nielsen says that sales of private label products have increased by 17 percent compared to two years ago – up $12bn.

Opinions diversify about whether the private label boom will extend after the depression, as put by brands have traditionally done well in times of profitable privation only to downslide again when the terseness has improved. However, during this economic downturn, there has been a concerted pains from manufacturers to not only modulate the price of private label foods, but to goal additional consumer expectations in terms of all-inclusive value.

However, although value is still noted, Nielsen claims that invention in terms of new colors, flavors, packaging and marketing campaigns could contrast tag-name products from assemble-brands.

“Brands that naught to innovate may also fall short of to win buyers back from collect brands,” the group said.

As for where to strait that invention, Nielsen claims that there are several areas on which manufacturers should direct.

Fettle and wellness

In definite, with consumer conviction expected to correct, it says that purchases of foods and beverages for constitution and wellness will escalate – so those labeled ‘fundamental’, ‘unsophisticated’ or ‘excited fiber’ are prognosticate to do well, as are diet and low-calorie foods, extraordinarily in the New Year as consumers start their proclaim-festive diets.

The institution also recommends that manufacturers should keep being stingy with their marketing budgets, saying that 43 percent of sales are made with a producer-funded piece ad, exhibit or consequence reduction.

“Retailers deprivation to establish sales acting to get their straightforward allot of employment funds,” it said, suggesting that coupons, apartment phone applications and in-store TV network advertising could take sweep tough marketing budgets.

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